About Forge

Built by business owners,

for business owners.

We've felt the stress of not knowing if the numbers add up. We built Forge to fix that.

Our Story

Why we started Forge.

Forge started from a simple frustration: why is it so hard for business owners to know if their business is actually healthy?

We've all been there. You're working hard, invoices are going out, jobs are getting done — but you still don't really know where you stand. The bank balance looks okay today, but what about next month?

Traditional accounting software tells you what happened. Spreadsheets get out of date. And hiring a CFO costs more than most small businesses can afford.

We built Forge to give every business owner the financial clarity they deserve — without the complexity, without the jargon, and without the big price tag.

The Team

Meet the Founders

Lucas Lima
Lucas Lima
Matthew Lowe
Matthew Lowe
Lewis Trotter
Lewis Trotter

The Platform

What makes Forge different.

Four principles we built the platform around.

1

Connects to your financial data

Forge uses your direct financial data. No manual entry, no spreadsheets, no outdated numbers.

2

Translates numbers into plain English

No accounting jargon. Just clear answers: "Is my business okay?" and "What should I do next?"

3

Gives you early warnings

Problems start when things still look fine. Forge spots risks before they become emergencies.

4

Recommends what to do

Not just data — practical guidance. One clear action at a time to keep your business stable.

Ready to see your business clearly?

Get started with Forge and take control of your finances.